Ordinary Milestones: Turning Six

In celebration of six years of The Ordinary Co, we set up a space at Antea Social, for a day where cafe-going guests could preview our current and upcoming collections at their own time. While we can't gather like we used to in past years, we practiced safe distancing by ensuring that our visitors were arrived in groups of less than 5 and stayed within these allocations as they enjoyed a cake and tea. Just an Ordinary day at a cafe!

The Ordinary Co's mission when we launched in 2014 was to provide wearable fashion accessories that were accessible to the modern women. In the years to come as the brand grows older, we look forward to expanding our demi-fine offering, A Little Less, to provide a wider range of jewelry of an elevated quality that still offered great value to our customers.

Photo by @jujucloe

With the launch of our new packaging this year, designed by one of our long term customers, fan and turned collaborator, Kimberly Chan (@chankimberly), we look forward to providing a better purchasing experience for our customers to gift themselves or their friends a piece to wear for their every day. We've also provided the option this year for customers to select a "reduced packaging" option if they are simply purchasing the jewelry for themselves, and do not require unnecessary wrapping to be kind to the environment.

And extra kudos to the lovely community who popped by, Antea Social for hosting our pop-up display, Still Life Floral for sprucing the space up with flora for the day, and Nodspark and Stackers Singapore for additional little gifts for our guests.

For the first time, we invite our customers to enjoy 10% off Storewide (min spend $50.00) with the code ORDINARY10 and 20% off Storewide (min spend $100.00) with the code ORDINARY20 from now till 24 Sep 2020 storewide, including our demi-fine range which does not get discounted except on special occasions, such as our birthday.

Thank you for six years and looking forward as we grow and evolve together!