Our Story

Jewelry is part of an intrinsic everyday, ritual in our lives - to liven up ordinary morning routines, add a little sparkle to an extraordinary evening... or to hold and ground us when we're lost in our thoughts.

The Ordinary Co started in 2014 with the mission to offer affordable, modern fashion accessories for women to express themselves. The brand has since expanded it stable in 2019 with a demi-fine range, A Little Less, introducing elevated, durable pieces to wear as a second skin, all while maintaining it's philosophy of accessibility. 

Explore a life that is a little less ordinary with us on Instagram @theordinaryco